Alhadeff started his career as a financial adviser at Merrill Lynch in 2005 in his native Seattle and moved to Fort Lauderdale in 2007. In 2019, he become a registered investment adviser with his own firm, Murray Street Capital Advisors, where he could be flexible on how clients compensated him for managing their money - flat fee or percentage of assets.
"The flat fee model is attractive to clients who have significant assets so they don't fall under this trap of 'just because I have more money I get to pay more fees."
Don't ask Alhadeff for an individual stock pick. As a "tactical momentum investment manager," he trades in and out of sectors - largely using ETFs for diversification - based on their performance relative to moving averages.
He says clients he sees are increasingly frustrated by managers who fill out a risk tolerance questionnaire then designate the clients as, say, balanced investors and divide their assets 60/40 among stocks and bonds according to a formula pie chart. "Clients want something more for what they're paying. To me, that's not
active risk management or asset management. What they really don't want to do is lose money. Risk management is the name of the game here."
As Published in Florida Trend - By Mike Vogel (http://digital.floridatrend.com/publication/?m=28897&i=698896&p=16)
